← Secrypt · internal playbook (noindex)

LaunchKit

Value posts for HN, Reddit, and privacy forums — not spam. Lead with the honesty table, not hype.

Angles that fit the brand

• Ghost vs encrypted local history explained in one table
• “We undercut Venice on price; here’s the trade”
• Invite & Earn for communities that already share tools
• Embed “Chat privately” on personal blogs

Post skeleton

1. Problem (retention / censorship / price)
2. What Secrypt stores vs processes (link /honesty)
3. One concrete demo (Ghost + export receipt)
4. Soft CTA: try free · embed badge · invite

Assets

• /honesty
• /privacy-pledge
• /embed
• /invite
• /waitlist (higher limits)

Full markdown: see repo secrypt/docs/LAUNCHKIT.md.